SEO Expert Advice
Search Engine Optimization Advice and Tips
Search Engine Optimization
SEO Expert Analysis - Current Articles
What is SEO ?
Of course, SEO is an acronym for search engine optimization or search engine optimizers, and represents a term used to describe the effectiveness of a website, in relation to how and what people search for.
Optimizing a website involves utilizing the proper structure of HTML elements, to emphasize a marketing strategy, to encourage higher page rankings among search engines.
We have published a checklist you can use, to aid in determining whether or not your site is properly configured, or optimized, for search engines.
Proper HTML Structure
HTML is a structured language, and each element has a defined purpose. <H> tags are used for important headings on a page, <P> are paragraphs of text, <TABLE> are used with chart data to compare and display information, and so on.
Read our article about proper HTML structure.
What is the point of creating and designing an attractive looking, professional website that cannot be found, by anyone ? It's a waste of time and money.
There are thousands, upon thousands, of websites, scattered throughout the Internet, that no one knows about, or has seen, eventhough they may be the type of websites people are searching to find...
mfwebservices can help you optimize your existing website, increasing its page rank in search results.
Black Hat SEO vs White Hat SEO
These terms define the wrong way, and the right way, to approach search engine optimization.
Black Hat SEO
Black hat SEO has the power to bring you quick results, and rocket your website to the top of the search results.
Methods such as keyword stuffing, hidden text, using link farms or building faulty backlinks, and 302 re-directs, can provide you with a desired result but leave you in the dark over the mid to long term.
Google, in particular, deals with black hat SEO harshly, black-listing your website and de-listing it from their index. And, the road to recovery is long and frustrating.
White Hat SEO
White hat SEO, on the other hand, provides you with solid, long lasting results, that require commitment, dedication, and hard work to achieve. It's very much like building a house. You start with a foundation, and build up from there, to the point where your website has four walls and a roof, complete with all of the ammenties and comforts of a home - one you can be proud of and will stand the test of time.
White hat SEO focuses on your visitor's experience, making sure they get what they came for. The focus on your visitors experience will naturally translate to better search results because your website will become more popular as a result, thus increasing the number of backlinks ( when other websites link to yours unconditionally ) which is a primary factor in search engine rankings.
mfwebservices only deals in White Hat SEO. Solid foundation - not a house of cards.